Influenced by his French and Moroccan roots, Jordan Seban has been using organic oils and other natural ingredients to repair and protect the most damaged hair.
For years, Jordan has been watching his mother and grandmother using those ingredients into their daily beauty and wellness regimens, and has witnessed first-hand their healing and transformative properties on hair and skin. He has been creating his own "home-made" formulations and would give it to his clients to restore their hair or even skin damaged by chemicals or dehydrated after the summer.
Shared as “beauty secrets” among his affluent clients, Jordan decided to make them available, always following his ethos : more natural, less toxic and botanical based.

He has perfected his first beauty creation - L’Huile - a natural blend of seven organic oils in one luxurious, highly concentrated and multi- purpose formula. After the success of L'Huile, Jordan presents his second creation - Le Baume - quickly followed by a line of a plant-based, cutting edge hair care.